Alyssa Allen is a seasoned entrepreneur, e-commerce expert, and digital strategist known for co-founding Support Black Colleges, a multi-million dollar apparel brand dedicated to promoting Historically Black Colleges and Universities (HBCUs).
Through strategic marketing, viral social campaigns, and collaborations with major organizations like the NBA, NBA2K, and Shopify, Alyssa helped turn Support Black Colleges into a widely recognized brand in the fashion and education space.
Beyond her success in e-commerce, Alyssa is the founder of Last eCom Co LLC. a B2B service business focused on helping Shopify brand owners scale through high-level strategy, automation, and marketing systems.